Employment history

March 2022 - October 2024
Senior Content Writer & Engagement Strategist
Maven Clinic, New York, NY (Remote)

Authored 250+ clinically researched and medically reviewed health articles, specializing in topics such as pregnancy, postpartum, fertility, menopause, and mental health.
Conducted in-depth interviews with healthcare experts, ensuring content accuracy and relevance while building a network of industry connections.
Led overhaul of Pregnancy vertical by auditing Maven's content offering, resolving content gaps, and improving overall user experience.
Utilized scientific research to guide content creation, boosting credibility and trust. Developed and managed content tag taxonomy for improved user experience.
Optimized content performance through data-driven approaches and utilized metrics to refine engagement strategies.

July 2018 - March 2022
Content Operations Manager
Elevance Health, Indianapolis, IN (Remote)

Collaborated to launch user-centric digital products, enhancing functionality, accessibility, and user engagement.
Crafted strategic user messaging to support cross-departmental initiatives.
Coordinated with cross-functional teams to design cohesive content strategies for all Elevance Health properties.
Managed digital content in AEM and WCS, streamlining operations and improving user experience.
Pioneered new content management processes, reducing turnaround times and boosting efficiency.

April 2018 - July 2018
Digital Producer (Contract)
Disney Parks & Resorts Digital, Celebration, FL

Managed digital content for Lodging at Walt Disney World and Disneyland properties.
Collaborated with cross-functional teams to launch new user-facing functionalities.
Oversaw $1MM+ Lodging production budget and conducted weekly performance reports.

May 2016 - July 2018
Editorial Director
Sharecare, Jersey City, NJ

Led editorial strategy, overseeing consumer-facing health content creation and quality control. Drove significant audience growth through innovative storytelling approaches.
Created editorial guidelines to enhance brand consistency and quality.
Managed national health partnerships and produced impactful original content. Developed custom content for pharmaceutical sponsors to drive sales initiatives.
Optimized editorial workflows to boost team productivity.
Managed editorial team of 9 editors, writers, and medical reviewers.

October 2013 - May 2016
Senior Content Manager
DotDash Meredith, New York, NY

Led rebranding of Home and Food verticals to enhance user engagement and content quality.
Developed editorial strategy, establishing a unique voice and style.
Managed 100+ freelance writers by ensuring contract compliance and content delivery.
Led cross-functional teams to deliver high-impact content projects. Optimized workflows to reduce production time and improve quality across multiple brands.
Conducted in-depth content performance analysis, identifying trends and opportunities.
Developed data-backed strategies to drive measurable audience growth.

August 2010 - October 2013
Editorial Producer & Project Manager
Nickelodeon, New York, NY

Led content initiatives for NickMom and Shockwave Games, enhancing digital product launches through team collaboration.
Managed all homepage content, including promotional copy for on-air and sponsor messaging.
Oversaw production teams to ensure timely delivery and launch of games and site content.
Negotiated contracts with developers, securing terms for game sponsorships.
Collaborated with teams to meet project goals and achieve deliverables.

Skills